beauty

Releasing the Inner Woman The essence of the 1920s focalized on releasing the inner beauty within. Advertisements sparked woman’s (particularly adolescents) interests in shifting their inner style, which made a dramatic difference in the history of the use of cosmetics and fashion. With the help of French fashion, designer Coco Chanel introduced a new comfortable feminine style that epitomized the “borrowed masculine look”, which was designed to be simple and revealing (compared to the Victorian look.) Two of Chanel’s classics demonstrated this new style. One of the looks was the popular Chanel suit, a boxy jacket made of woven wool and the other look was similar to “the little black dress,” a knee length dress but with a twist that played on the flapper look. Her style is associated with the 1920s flappers, the “new breed” of woman who challenged the original perception of woman’s behavior and dressing. Cosmetics were being advertised using the stereotypical Hollywood image of beautifying women. An advertisement of “Boncilla” in 1929 was a cleansing cream that promoted how to get beautified in Hollywood, sparking the interests of women and adolescents. These were known as the years in which a dilemma came up: whether it was appropriate for women to shift their way of dressing that was used for years. At this time middle working class women and flappers were “releasing their inner beauty.” The promotion of cosmetics and fashion through advertisements introduced the new breed of woman.