Businessnews

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=Caroline's Hot Stock Tips=







=The Impact of Automobiles= By Melanie

Is the automobile a reason for 40% of Americans not included in the booming economy?

The Automobile has brought America business in rubber, steel, gasoline, and supermarkets. Though these are all factors in the recent booming economy, only few people are in control of these major markets and we are now seeing big business begin to reappear in the U.S. Henry Ford, owner of the Ford Cars Enterprise, is one of the main contenders of the big businesses in America, now owing a rubber plantation, a railroad, ships, and 16 coal mines. He owns one of the four rubber companies that control of 2/3 of the economy! While the rubber is used for the mass marketing of tires for automobiles, 1/7 of steel made in America is now put into automobiles! Another owner of steel and rubber mines is the founder of General Motors, another successful automobile company, and has bought out 8,000 small businesses in mining and manufacturing! Not to mention Congress is allowing big business corporate tax cuts! With so much money in the hands of such a small group of men we are beginning to leave the poor and farming Americans with nothing!

=Behind the Framers: How they cheat the Fall Guy= By Charlotte

= = We are living in a decade of change. Change is occurring all around us. Our economy has become stronger than ever after the war, women’s roles are shifting, and new products such as refrigerators, hair dye, the cinemas, and even meals that are easier to prepare are now available. We Americans have more time on our hands than ever, and we now actually have time to bask in our own success of the economy. Women have more time on their hands to be domestic wives, and don’t have to deal with the jobs that our soldiers had to leave when they went to war. The advertisers are using this influx of buying and market growth to their advantage by playing up American wants and needs of social acceptance and beauty.

According to advertisers, the consumer is always a “she” because women do most of the retail buying for the house. Advertisers also know that women are sensitive, so they use their emotions to provoke them to buy the goods they are selling. Advertisers know that women want to be beautiful and get married, so in their ads targeted at women they use these. The ads never show what some women are actually like, but rather what they aspired to be such as cinema stars and married women. Men, on the other hands, are always portrayed as optimistic businessmen. Ads that are focused towards men are generally pain relievers, laxatives, and other stress relievers. Men are also restricted to their jobs in ads, compared to them women who seem only to appear in domestic settings. To catch the consumer’s attention, advertisers use different types of tactics. Advertisers know that people have short attention spans, so they make big headlines with less text and colorful pictures to draw their attention. Advertisers use big fancy names of doctors and other reliable sources on their ads so that people would trust what they were saying. Advertisers also show more ways to use their product so that the product can fit in that person’s need. Ads are manipulating people into buying whatever advertisers are selling. It no longer matters what is being sold, but how the advertisers can spin what is being advertised to appeal to as many people as possible.

Marchand, Roland. “The Culture of Advertising”. __Major Problems in American History__. New York: Houghton Mifflin Company, 1999. 99-107.